Q. I notice that you don’t have experience writing copy for my industry. How will you be able to deliver copy that is industry-specific?
That’s a great question! I am an avid researcher and reader who takes an inquisitive, personal approach to determining the right words to use that will resonate with your readers and core audience. So if I’m unfamiliar with an industry, I’ll quickly get on board to deliver a product that you’re pleased with.
Q. We need help defining our tone and voice in our marketing materials, such as our website and brochures. Can you help?
Of course I can. I have vast experience writing and editing existing copy for marketing collateral, such as websites, newsletters and brochures. I enjoy the process of taking boring content and making it pop.
I wish all companies and individuals understood the mechanics of writing in a more conversational tone. Meanwhile, I’m willing to do the heavy-lifting for you and will even teach you how to do it yourself if you wish.
Q. Can you develop other creative solutions, such as taglines, slogans, company names and website domain names?
Yes I can! These types of projects are probably my most enjoyable. I infuse creativity and originality while collaborating with you as the client, to develop several fresh options from which to choose.
Q. My company has been around for years, and we need a more defined market presence. Are you experienced in brand development?
I possess broad knowledge of personal and corporate branding. And I’m continuously learning about new ways to help clients fine-tune their brand. I’d love to help you flesh out your current identity and partner with you to determine the next steps needed to emerge as more relevant in today’s crowded marketplace.
Q. I’ve heard a lot about ‘personal’ branding. And I’ve wondered if it’s just hype. What is it and how might I, as a professional, benefit from a branding session?
Very simply, personal branding is the way you market yourself to the world. It’s a relatively simple process in which you build your persona and experience to develop an image that resonates with your peers, clients and the industry. Personal branding is a strategy that will give you lasting power (especially helpful when the job market takes a nose-dive) and is also a great self-discovery process.
If you want to get ahead in today’s crowded marketplace or tight job market, you should be thinking about you as a brand. I can help you do that!
Q. How long will it take for you to write my copy?
Depending on your project requirements, I generally can turnaround projects within 5-7 days, and sooner if you’re on a very tight deadline.
Q. How long is a branding session?
It all depends on whether you are a corporate or individual client. Generally, the interview session could take several hours, but it doesn’t need to happen all in one sitting. I will work with your schedule. Either way, it’s a fun process and one I’m sure you will enjoy as you discover more about your value proposition.
Q. What if I’m not absolutely pleased with the work?
I aim to ensure, throughout the life-cycle of the project, that the work is shaping up to your standards. In addition, I allow up to two revisions upon project completion.
Q. Are testimonials helpful? Should we use them in our marketing materials?
You should absolutely use testimonials. Testimonials are often the lifeblood of marketing materials. I will generally ask you during the start of the project whether you have collected testimonials and whether they can be used for advertising purposes.
Q. What type of writing can you handle?
I can handle virtually any type of writing style. Check out the list of services for additional details.
Q. When can I get started?
As soon as you’d like!
If you still need further information or have an immediate need, just shoot me an email and provide as much detail as you can about what you need help with.